PUGMENT TOKYO STREET LOGO PROJECT
PUGMENT TOKYO STREET LOGO PROJECT
PUGMENT TOKYO STREET LOGO PROJECT
For this project, PUGMENT photographed fashion photos of Tokyo by placing the logo t-shirt over various objects in the city (such as Hachiko, stairs, abandoned bicycles, and road signs), then scanning the damaged t-shirt and inkjet printing it onto a new t-shirt. PUGMENT’s experiments with the history of cities and fashion, and with wearing and dressing in an experimental manner, directly documented the traces of cities through their clothing, and were presented as a return item for a crowdfunding project by Tokyo Photographic Research.